Ida Bustnes

I plan events and design what goes with them, and my background spans psychology, marketing and analytics.

See the work

Next up

The Quantum Portfolio

Harvard Quantum Science and Engineering Building, October 26

days to go

Work

ProjectWhenRole

A panel and networking evening on quantum, hosted at the Harvard Quantum Science and Engineering Building.

speakers

minutes on stage

SevenTrain’s quantum and AI evening during the first Boston Tech Week, co-led from planning to the night itself.

speakers

approved RSVPs

SevenTrain’s editorial series on AI and quantum, which I design and produce.

A CRM I designed and built from scratch, so the firm’s relationships live in one place.

A month-long brand audit of Bik Bok, online and in store, during my internship at Varner Group.

A cooking event series I co-founded that became one of the fastest growing student organizations.

users in the first semester

I ran internal communications for Hult’s startup incubator and helped plan and run its events.

Education

MSc Business Analytics

Hult International Business School, Boston. 2025 to 2026, STEM designated.

Varner AI workflow redesign
An agentic AI setup for Varner’s product design cycle, built on an interview with one of their product managers, with a projected $8M in annual benefit.
JW Marriott workforce review
Power BI dashboards on nine months of hourly payroll data that surfaced clock-in anomalies.
Lavazza logistics redesign
A new distribution network that rerouted freight and cut logistics costs by about 15%.
Campaign response model
A machine learning model that predicts which bank customers will say yes to a marketing campaign.

MSc International Marketing

Hult International Business School, Boston. 2024 to 2025, Dean’s List.

Crown Legends business challengeWinner
Brand strategy and a cap design for a Boston cap company, grounded in community interviews.
Janet Mandell business challengeWinner
The Archive Club, a loyalty program and gamified app for a luxury fashion rental brand.
Jacquemus x Van Leeuwen pop-up
A pop-up concept with the full project plan, from scheduling and risks to legal approvals and stakeholders.
Rhode growth strategy
A plan to grow Rhode from skincare into a wider wellness brand, based on Gen Z research.

BBA, psychology minor

Hult International Business School, London. 2021 to 2024, Dean’s List.

Alongside the degree I co-founded Whoo’s Cooking and was internal communications manager for Hult Founders Lab.

I also took the highest grade in my class on a CAPM-style project management exam.

About

I’m Ida, a Norwegian living in Cambridge, Massachusetts. I’m most interested in how a new idea finds its audience.

I’m a generalist, and I think of myself as a translator between fields. Marketing is in my hands, events are in my heart, and analytics tickles my brain.

I care more about who I work with than what the work is called, and I learn fastest around people who know more than I do.

I’m energized by people who are passionate about what they’re building, especially founders at the moment an idea turns into a company. My favorite rooms are the ones where ideas bounce back and forth and people push each other to think sharper.

Languages: Norwegian, English and a little French
Tools I use most: Figma, InDesign, Adobe Creative Suite, Power BI, Python, R and SQL
Favorite films: My Neighbor Totoro, Ocean’s Eleven and Mamma Mia!
On repeat: Teddy Swims, Saint Levant and Naika
Plant: A ponytail palm called Little Greene

Contact

Click the address to copy it.

I bring people and ideas together.